Corporate strategy analysis: general electric co essay sample introduction the general electric company (ge) is widely regarded as one of the world's most successful corporations of the 20th century. General electric (ge) is one of the worlds most admired corporations, apart from the fact that it's a valuable business organization, the company is known for its production of talented and capable leaders as wells as its continuous development of top management. While expanding the company's size, the company should build more professional organization structure, allowing different levels management and increase the management diversity with different backgrounds. Essay case study about general electric case 22 jeff immelt and the reinventing of general electric on april 25, 2012 jeff immelt, chairman and ceo of the general electric company, presided over the company's annual shareholders' meeting in detroit, michigan.
General electric general electric is a company who strives to put their best foot forward for more then 120 years, general electric has been number 2,189 words | 9 pages. This paper discusses different characteristics of innovation and change within general electric (ge) company corporations are highly challenged in the business environment by the competitors and. The focus of this research paper is to perform a structural analysis of general electric (ge) as it strives to attain global competitive advantage in light of new leadership strategies. General electric company or ge was incorporated in 1876, in schenectady, new york ge traces its beginning by thomas edison, who established edison electric light company 1878 in 1892, ge was created by merger of edison general electric and thomas-houstan electric company ge is a technology, media.
General electric company essay sample i introduction, meet ge general electric or ge is a multifarious technology and financial services company operating through energy, technology infrastructure, capital finance, as well as, consumer and industrial. The general electric company has been successive in implementing the organizational culture and behavior in categories which includes motivation, group behavior and organizational structure the general electric company successively puts into use the following characteristics of organization culture (trevino k2010. The success experienced at general electric is attributed to the able leadership and management of the organization the company's management is lead by a board of directors all members of this board have an obligation of focusing on major areas that are of concern to shareholders, regulatory matters, and risk management.
By the mid-1990s ge had become the strongest company in the united states and the most valuable company in the world, as measured in market capitalization today, general electric succeeds in dozens of diverse businesses, and is continuously at the vanguard of change. The analysis reveals two internal threats to the organization that stem from the hierarchical organizational structure and communicating strategic goals and objectives (oshagbemi & gill, 2004) without knowing what the goals for the company are, sales production and customer care has diminished. From the general electric (ge) corporate archives and secondary sources, we seek to understand the function, structure, and processes within ge's decision-making channels and their impact on directing, guiding and. General electric company manufactures aircraft engines, locomotives and other transportation apparatus, lighting, electric control gear, generators and turbines, and medical imaging paraphernalia in addition, the company is the owner of ge capital, which provides commercial finance, commercial aircraft leasing, real estate, and financial.
General electric under jack welch in 1980 right before welch took the position as ceo of general electric, ge 's organizational rigid structure, resistance to change, and bureaucratic climate made it impossible to perceive important environmental changes. Essay on school: general electric and jeff immelt nichole harley jeff immelt january 15, 2013 about jeff immelt and his managerial skills jeffrey immelt was the ninth chairman of general electric in 2001. Strategic management of general electric 1 general electric company 2 introduction general electric company or ge, is an american multinational conglomerate corporation incorporated in schenectady, new york and headquartered in fairfield, connecticut, united states the history of general electric company is a significant part of the history of technology in the united states gene.
Abstract the general electric company (ge) is widely regarded as one of the world's most successful corporations of the 20th century this paper aims to critically analyse the corporate strategy of ge during the period from 1981 to present under the leadership of two very different but equally influential ceos—jack welch and jeff immelt. In 1892, general electric company was founded as a result of an amalgamation of edison general electric company and thomson-houston electric company it is a diverse company general motors essay. Essay financial analysis of general electric general electric company (ge) is a diversified technology, media and financial services company with products and services ranging from aircrafts engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and industrial products, it serves in more than 100 countries. The brandguide table above concludes the ge general electric swot analysis along with its marketing and brand parameters similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.